The Mitchells Agency is very excited to announce that they have been tapped as the Agency of Record for Old Georgetown Spirits of Georgetown, Kentucky, distillers of David James Bourbon and Whiskey.
“We have the creative firepower backed by a very seasoned team with proven experience in the spirits/beverage category, and we’ve been looking to add a spirits brand to our client roster for quite some time,” said Erich Stefanovich, Chief Creative Officer at The Mitchells. “While other agencies seem to be focused on local craft beer brands, we said, ‘let’s zag a little and go bigger…let’s go to Kentucky and get a distillery!’”
“After a year of hard work and courting, I think we landed the right spirits partner for us,” continued Stefanovich. “The owners are the most down-to-earth gentlemen you can imagine. They love what they do, and they love sharing their highly crafted whiskeys and bourbons with their fans. Personally, this is some of the best juice I have ever sipped.”
As the new Agency of Record, The Mitchells Agency will be responsible for increasing brand awareness across nationwide markets by focusing on brand development, public relations, social media, advertising and on/off premise marketing initiatives.
“This is an extremely competitive industry, almost downright impossible to break into, but we know what works and what won’t in finding their place on the shelf,” said Robin Stefanovich, President of The Mitchells. “The trust they have in us won’t be taken for granted, and we look forward to forging a lasting relationship with them.”