Tallahassee, Fla. – May 1, 2019 – The Mitchells – a full-service advertising agency who was recently named Agency of the Year by the American Advertising Federation (AAF) Tallahassee – has won 14 Healthcare Advertising Awards including four gold, three bronze, one silver and the highly-coveted “Best of Show” at the 36th Annual Healthcare Advertising Awards. This year’s competition brought in more than 4,000 entries, making it the largest healthcare advertising awards competition and one of the top ten largest advertising awards competitions overall.
“We could not be more excited or honored to win these awards and be recognized on a national level for the work we created for our client, Tallahassee Memorial HealthCare (TMH),” said Erich Stefanovich, Chief Creative Officer of The Mitchells. “We have an incredible team of thought leaders at The Mitchells who work day in and day out to inspire both our clients and their audiences. We have strong insights and a keen understanding of the healthcare industry, and these awards show it.”
The Mitchells’ 14 awards – a mix of merit, silver, bronze, gold and “Best of Show” –were earned in several categories including television commercials, magazine ads, annual reports, in-house publications and total advertising campaigns. With only 18 “Best of Show” winners out of more than 4,000 entries, The Mitchells were among those few who earned the esteemed award by exhibiting outstanding creative execution, overall excellence and breakthrough advertising.
“We were especially thrilled to win these awards on behalf of our work for TMH, who has been our client for nearly 50 years,” added Robin Stefanovich, President and CEO. “Having an agency-client relationship in our industry for that long is extremely rare, and we’re continuously inspired to keep pushing the boundaries for them each and every day.”
The Annual Healthcare Advertising Awards is the oldest, largest and most widely respected competition in the healthcare advertising industry. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Judged by a national panel of industry specialists, each entry is evaluated based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
About The Mitchells
Based in Tallahassee, Fla., The Mitchells is a full-service advertising and marketing agency with specialties in healthcare, packaged goods, QSR, financial, beverages and spirits, travel and tourism. Founded by Peter B. Mitchell in 1971, The Mitchells is a team of thought leaders with a mission to intrigue, inform and inspire people to invest in brands. Areas of expertise include research and development, branding, digital, social media, public relations and traditional advertising services. For more information, please visit www.themitchellsagency.com.