We are thought leaders earning our client’s business and trust by helping them overcome and solve their business challenges and problems. We act as their guide and help them navigate what is often a cluttered world in which their brand exists. Our belief is that outspending the competition is becoming more expensive and not a guarantee your message will be heard or even well received. In fact, research shows constant exposure could bore your audience and even irritate them, creating a negative impression of you. A better strategy is not to outspend the competition. A better strategy is to outthink the competition by increasing their engagement level with interesting ideas.
Our process to increase engagement starts first with learning and understanding the client’s audience. What are their needs? Wants? Desires? Secondly, we learn about and understand the client’s business. What’s their purpose? What are they selling? Why should their audience believe them? Finally, we align their audience with their brand to reach business goals to make them incremental revenue. We do this by creating engaging messages that will make even the most indifferent audience pay attention.
Our ‘thought leadership philosophy’ began back in 1971 with the renowned “Arrive Alive” campaign for the Florida Department of Transportation, which has set the creative bar for impactful drinking and driving awareness communications. In fact, this campaign has been adopted by states from across the country and is still being used today 46 years later.
Our capabilities span advertising, marketing, media, social, digital, public relations, research, and planning, driven by multi-talented professionals that hail from major creative agencies from cities nationwide. They have solved some of the most challenging marketing and communications problems for some of the most celebrated and recognized brands, including Aflac, Coca Cola, Club Med, Southwest Airlines, Absolut Vodka, and Marriott to name a few.
In the end, don’t hire us to do the expected, giving you the same expected result. Hire us if you want to find that one unique, engaging idea that launches your brand, and propels your business and your audience to a new level of existence.
That’s what we live for.
That’s what we can do for you.
Let us prove it.
Robin combines formidable business savvy with fine-tuned leadership skills and the soul of an artist. She has yet to encounter a challenge that intimidated her and will stand toe-to-toe with anyone in business. After all, having served as VP/Communications and more than 20 years in marketing and business development, she spent much of her career winning over General Officers, Corporate CEOs, CMOs. Her leadership experience gained from companies in industries such as defense, homeland security, and high-tech makes her extremely well suited to lead an advertising agency into battle for our clients.
If you ask Lisa where true success comes from, she’ll tell you it comes from collaboration among clients, teammates and partners which gives rise to the dynamic thinking needed to drive a strong and effective communications strategy. She has a wonderful sense of calm which enables her to focus and provide quick, deep thinking to create innovative media ideas to highly complex business problems. And it’s not by accident. She has over 25 years of experience driving business in travel & tourism, healthcare, finance and education.
Thomas uses his intelligence and creativity, coupled with his understanding of people and technology, to create effective solutions for our clients. With more than 8 years of experience in the industry, he has held positions as a Senior Web Developer and an Information Systems Engineer. His efforts in web innovation and web marketing make him unique to The Mitchells and truly sets him apart from other professionals in the industry. A Tallahassee local and graduate from Florida State University, on the weekends you can find Thomas rooting on FSU, playing golf and spending time with his wife and kids.
While Erich is a master at making a sales impact in the marketplace, his work is distinguished for the cultural impact he’s made on behalf of some of the world’s most celebrated brands, such as Absolut Vodka, Aflac, Evian Water, Steak ‘n Shake, The Ritz-Carlton Club, and AT&T to name a few. He cut his creative teeth on both coasts at some of the industry’s most prestigious advertising agencies, including TBWA/Chiat Day, and Young & Rubicam, where his energy, business savvy and sheer passion for creating engaging work has made him one of the great personalities in our industry.
Megan has a well-rounded understanding and passion for the social media space, excelling in amplifying brand communications through messaging and paid media strategies. She’s astute, savvy and sharp, always on the pulse of connecting brands to an audience thirsty for engagement. Brands such as Cooper Tire, Club Med, and Krystal Burger were glad she was on their teams. In her spare time, you can find Megan on the sand volleyball court or cheering on her beloved ‘Noles in Doak S. Campbell stadium, just as a successful Florida State University alum should.
The Mitchells staff have worked on some of the world’s most celebrated brands and have been honored for their work winning prestigious industry awards in advertising and design including: One Show, Cannes Lion and Clios.