Digital Marketing Manager
Tallahassee, FL
THE MITCHELLS agency has a great opportunity for a smart, hard-working, dynamic, creative, and organized individual as a Digital Marketing Manager at our fast-growing firm.
The Digital Marketing Manager plays a key role in driving online success for our clients by developing and executing effective digital strategies. You will oversee a range of digital channels, including SEO/SEM, social media, email marketing, digital ad campaigns, and website content. The Digital Marketing Manager’s work in planning, managing, and measuring these efforts is essential to supporting and enhancing our clients’ overall marketing objectives.
The Digital Marketing Manager plays a key role in driving online success for our clients by developing and executing effective digital strategies. You will oversee a range of digital channels, including SEO/SEM, social media, email marketing, digital ad campaigns, and website content. The Digital Marketing Manager’s work in planning, managing, and measuring these efforts is essential to supporting and enhancing our clients’ overall marketing objectives.
Job Type
Full-time
Responsibilities
- Developing and implementing digital marketing campaigns that align with the client’s goals and objectives through market research, identifying target audiences, and crafting compelling messages.
- Tracking and analyzing performance through metrics and analytics tools to make informed decisions and optimize campaigns for better results.
- Collaborating with other team members to develop creative content strategies that engage and resonate with the target audience.
- Liaising with graphic designers to create visually appealing and impactful marketing materials that align with the client’s style guidelines.
- Managing online presence, optimizing website content, and ensuring high search engine rankings through effective search engine optimization (SEO) techniques.
- Maintaining up-to-date knowledge of digital marketing trends, industry best practices, and competitor analysis.
Qualifications
- Proficiency in various digital marketing tools, such as email marketing platforms, content management systems, and social media management tools, is essential.
- An analytical mindset and problem-solving abilities for interpreting data and making data-driven decisions, including analyzing campaign metrics, identifying trends, and making adjustments to optimize performance.
- Excellent communication and collaboration skills are imperative for effectively working with other team members and external stakeholders.
- Ability to stay updated with the latest industry trends, changes in search engine algorithms, and social media platform updates.
- BS/MS degree in marketing or a related field
- 3-5 years of digital marketing experience