Digital Marketing Manger
Tallahassee, FL
THE MITCHELLS agency has a great opportunity for a smart, hard-working, dynamic, creative, and organized individual as a Digital Marketing Manager at our fast-growing firm. Ideal candidates will have the drive to develop and lead digital marketing campaigns. Our clients will need your counsel in the areas of digital strategy including SEO/SEM, social media, CRM, email marketing, and digital ad campaigns.
Excellent strategic thinking and the ability to multitask are ideal characteristics. This is a leadership role with significant autonomy and growth potential.
The Digital Marketing Manager will develop, implement, and track digital marketing campaigns across all digital channels.
Excellent strategic thinking and the ability to multitask are ideal characteristics. This is a leadership role with significant autonomy and growth potential.
The Digital Marketing Manager will develop, implement, and track digital marketing campaigns across all digital channels.
Job Type
Full-time
Responsibilities
- Document and scope out agency’s digital products and services to identify opportunities for growth
- Work with Director of Web Technology to help execute agency’s digital strategy while supporting overall agency business plan
- Collaborate with internal teams to optimize user experience across disciplines – creative, media, public relations, etc.
- Manage, cultivate, and mentor digital team
- Help strategize, design, and support new business efforts
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Develop and execute innovative online media and marketing programs which integrate cross channel to deliver measurable results for clients
- Plan and execute all SEO/SEM
- Drive social media strategy across all platforms – organic and paid
- Choreograph all CRM and email marketing strategies
- Oversee the implementation of a cohesive content marketing strategy across communication channels
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
- Measure and report performance of all digital marketing campaigns and assess against goals
- Identify trends/insights to optimize investment spend and campaign performance
Qualifications
- BS/MS degree in marketing or a related field
- 3-5 years of digital marketing experience
- Strong experience in multiple industries, QSR and retail are a plus
- Agency experience with a “big picture” mentality
- Demonstrable experience leading and managing SEO/SEM, social media, CRM, email marketing, and digital ad campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Familiarity with HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent written and verbal communication skills
- Creative / editorial copywriting experience a plus
- Forward-thinking and highly collaborative
- Familiarity with digital media, and analytics platforms (e.g., Google Analytics, Sprout Social, MailChimp, SEMRush)
- Experience managing digital production including agency production team resources
- Digital media buying and implementation experience including social media
- Ability to succeed in fast-paced large, corporate environment with many cross functional partners