Digital Marketing Manger

Tallahassee, FL

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THE MITCHELLS agency has a great opportunity for a smart, hard-working, dynamic, creative, and organized individual as a Digital Marketing Manager at our fast-growing firm. Ideal candidates will have the drive to develop and lead digital marketing campaigns. Our clients will need your counsel in the areas of digital strategy including SEO/SEM, social media, CRM, email marketing, and digital ad campaigns.

Excellent strategic thinking and the ability to multitask are ideal characteristics. This is a leadership role with significant autonomy and growth potential.

The Digital Marketing Manager will develop, implement, and track digital marketing campaigns across all digital channels.

Job Type

Full-time

Responsibilities

  • Document and scope out agency’s digital products and services to identify opportunities for growth
  • Work with Director of Web Technology to help execute agency’s digital strategy while supporting overall agency business plan
  • Collaborate with internal teams to optimize user experience across disciplines – creative, media, public relations, etc.
  • Manage, cultivate, and mentor digital team
  • Help strategize, design, and support new business efforts
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Develop and execute innovative online media and marketing programs which integrate cross channel to deliver measurable results for clients
  • Plan and execute all SEO/SEM
  • Drive social media strategy across all platforms – organic and paid
  • Choreograph all CRM and email marketing strategies
  • Oversee the implementation of a cohesive content marketing strategy across communication channels
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Measure and report performance of all digital marketing campaigns and assess against goals
  • Identify trends/insights to optimize investment spend and campaign performance

Qualifications

  • BS/MS degree in marketing or a related field
  • 3-5 years of digital marketing experience
  • Strong experience in multiple industries, QSR and retail are a plus
  • Agency experience with a “big picture” mentality
  • Demonstrable experience leading and managing SEO/SEM, social media, CRM, email marketing, and digital ad campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Familiarity with HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Excellent written and verbal communication skills
  • Creative / editorial copywriting experience a plus
  • Forward-thinking and highly collaborative
  • Familiarity with digital media, and analytics platforms (e.g., Google Analytics, Sprout Social, MailChimp, SEMRush)
  • Experience managing digital production including agency production team resources
  • Digital media buying and implementation experience including social media
  • Ability to succeed in fast-paced large, corporate environment with many cross functional partners