Social Media Strategist

Tallahassee, FL

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The Social Media Strategist position requires a strong knowledge and understanding of the digital media landscape, specifically social media platforms. The Social Media Strategist is responsible for content development, social media monitoring, and reporting and optimization of social media marketing campaigns.

Job Type



  • Oversee the development of the Social Media Department, including managing junior content developers
  • Develop and execute social media strategy for clients and for the agency
  • Develop digital marketing content calendars
  • Create social media messages with focus on achieving client goals
  • Monitor and post on blogs, forums, and social networks
  • Implement paid social campaigns (Facebook Ads, promoted posts, etc.)
  • Online outreach and promotion using Facebook, Instagram, LinkedIn, Twitter, and more
  • Assist in social media reporting and optimization
  • Contribute to agency's digital knowledge-base and thought leadership
  • Participate in client discovery and brainstorming sessions


  • Strong critical thinking skills
  • Demonstration of effective social media engagement
  • Passion for learning about new industries
  • Knowledge of MS Office, social media platforms, Google AdWords
  • Experience with Sprout Social or similar social media content management platform
  • Great communication skills and ability to multi-task
  • Good time-management – deadline oriented
  • Great personality, people skills and internet savvy
  • Online customer service skills

Required Experience

  • Social Media Management: 3-5 years of professional social media experience working within a corporation or advertising agency
  • Google AdWords
  • Google Analytics

Education Requirements

Bachelor degree or higher in Advertising/Public Relations/Marketing or related major with ability to demonstrate past success in social media communication, engagement, and/or sales.