Insights  

Intellectual Property


Intellectual property is the “secret sauce” for any company, and as The Mitchells’ most important asset is our employees as well as the thought leadership and the creativity our team generates, that secret sauce is the life blood of our organization. In the last two years, The Mitchells has experienced explosive growth, which has meant acquiring talent that meet the high standards of our team. …


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Never Go Full Dark


When the economy is gloomy, keep calm and keep spending. I am not sure why CMO’s have panic attacks during a down economy. But I’m sure they have their reasons that escapes me. I’ve seen it with billion dollar glob- al brands and small mom and pop brands. It never fails. Throughout my career, I’ve gotten “the call” from a client, “Help! The economy is …


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