Insights  

What is SEO?


SEO stands for Search Engine Optimization and is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Basically, SEO ensures that your website is easily findable for people who are seeking to find you. When doing SEO correctly, a business can …


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Professionally Designed & Developed Websites Matter


Why trust a digital agency to design and develop my website? As millennials continue to age and are looking to spend their hard-earned money, so too comes of age the first generation who can instinctually breakdown a company’s web presence for business quality. This generation brings with them an intuitive sixth-sense of quality and value in websites that most older generations, who didn’t grow up …


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Intellectual Property


Intellectual property is the “secret sauce” for any company, and as The Mitchells’ most important asset is our employees as well as the thought leadership and the creativity our team generates, that secret sauce is the life blood of our organization. In the last two years, The Mitchells has experienced explosive growth, which has meant acquiring talent that meet the high standards of our team. …


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Never Go Full Dark


When the economy is gloomy, keep calm and keep spending. I am not sure why CMO’s have panic attacks during a down economy. But I’m sure they have their reasons that escapes me. I’ve seen it with billion dollar glob- al brands and small mom and pop brands. It never fails. Throughout my career, I’ve gotten “the call” from a client, “Help! The economy is …


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