Poppo’s has unbelievable food. Its flavor profile is bold and expansive, offering a very different boutique taqueria experience. What the brand didn’t have was a connection to the correct audience. Awareness was low and sales needed a huge boost - those extraordinary tacos can’t eat themselves. We gave the brand a voice and connected that voice to a very defined audience – woman, married or single, ages 25 -55. We didn’t sell or offer coupons; instead, we employed social media to share brand attributes and follow our “Neighborhood” approach with our “Free Burrito Name Day” program - every Tuesday, we post a name and if you have that name you receive a free burrito. Bam! We connected immediately to our audience in a very personal way. The brand became a cult hit, an underground experience area foodies were crazy about. In under six months $600k a year stores became million dollar a year stores. We read all the time in fancy trade pubs about how social marketing doesn’t drive revenue. Well, we beg to differ; social marketing doesn’t drive revenue unless it’s done right. You just have to have a great idea first.