Case Study

Poppo’s Taqueria

Poppo’s has unbelievable food. Its flavor profile is bold and expansive, offering a very different boutique taqueria experience. What the brand didn’t have was a connection to the correct audience. Awareness was low and sales needed a huge boost - those extraordinary tacos can’t eat themselves. We gave the brand a voice and connected that voice to a very defined audience – woman, married or single, ages 25 -55. We didn’t sell or offer coupons; instead, we employed social media to share brand attributes and follow our “Neighborhood” approach with our “Free Burrito Name Day” program - every Tuesday, we post a name and if you have that name you receive a free burrito. Bam! We connected immediately to our audience in a very personal way. The brand became a cult hit, an underground experience area foodies were crazy about. In under six months $600k a year stores became million dollar a year stores. We read all the time in fancy trade pubs about how social marketing doesn’t drive revenue. Well, we beg to differ; social marketing doesn’t drive revenue unless it’s done right. You just have to have a great idea first.

We had worked with several marketing groups prior to meeting The Mitchells Agency. Each had a slight variation on the same cookie cutter approach. None reflected our core principles. This team took the time to get to know us before we even met. While others tried to fit us into the standard form, the Mitchells team developed forms to fit our standards. The resulting dramatic growth in both revenue and profits is stark, irrefutable testimony to the power of their messaging. Frankly, if you have the opportunity to hire them and you don’t, you need to replace yourself with a competent decision maker.

- Micheal Coleman, Owner