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Shane’s BBQ Ribshack

Shane’s Rib Shack is serious about one thing: flavorful, robust BBQ. Competition in this category is fierce and owning any messaging, next to impossible. Our strategy was to focus on Shane’s core product, “Meat,” and through aggressive and direct messaging, we spoke to our primary audience, “Meat Lovers.” If you love meat, then Shane’s is your number one choice.

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