Social Media Manager
Tallahassee, FL
Social media today isn’t about pushing content; it’s about earning attention. At The Mitchells Agency, we help our clients show up in-feed with intention. That means telling stories that resonate, building communities that convert, and crafting content that’s not only thumb-stopping but strategic.
We’re hiring a Social Media Manager who thrives on nuance, who can jump between B2B thought leadership on LinkedIn in the morning, punchy D2C Instagram reels by lunch, and a crisis-response cross-platform thread in the afternoon. You’ll be responsible for end-to- end social execution across multiple client accounts: writing captions, building calendars, collaborating on visuals, monitoring trends, and reporting performance. You're right in the mix with hands-on tactical delivery.
This role demands agility, strategic thinking, creative chops, and tight execution. You’ll work directly with the Director of Content Strategy, creatives, and digital team to build consistent, data-informed social programs that feel human and drive measurable outcomes.
We’re hiring a Social Media Manager who thrives on nuance, who can jump between B2B thought leadership on LinkedIn in the morning, punchy D2C Instagram reels by lunch, and a crisis-response cross-platform thread in the afternoon. You’ll be responsible for end-to- end social execution across multiple client accounts: writing captions, building calendars, collaborating on visuals, monitoring trends, and reporting performance. You're right in the mix with hands-on tactical delivery.
This role demands agility, strategic thinking, creative chops, and tight execution. You’ll work directly with the Director of Content Strategy, creatives, and digital team to build consistent, data-informed social programs that feel human and drive measurable outcomes.
Job Type
Full-time
Responsibilities
- Develop and execute social content calendars tailored to each client’s voice, audience, and platform requirements
- Write and publish platform-appropriate copy and captions across LinkedIn, Instagram, Facebook, TikTok, X, Pinterest, YouTube Shorts, and others
- Collaborate with design teams to request and help shape visual assets including carousels, reels, animations, and graphics
- Monitor and manage engagement—responding to comments, DMs, and trends with on-brand clarity and tone
- Maintain multiple brand voices across B2B, B2C, and D2C clients with flexibility and strategic adaptation
- Stay up to date on social platform algorithms, features, and emerging tools to inform ongoing strategy
- Track content performance using analytics dashboards and platform insights, providing monthly and campaign-specific reporting
- Analyze performance trends and make data-informed recommendations to iterate content direction, formats, and creative approach
Qualifications
- 3–5 years of social media management experience, preferably in an agency or multi-client environment
- A strong content portfolio showcasing posts, campaigns, or narratives across various industries and formats
- Proven ability to craft and adapt brand voice for different platforms and audience segments
- Experience managing content approvals, scheduling, and feedback loops with clarity and professionalism
- Proficiency with social scheduling and analytics tools (e.g., Sprout, Later), as well as basic creative tools (Canva, CapCut, Adobe Creative Suite)
- A strong understanding of meaningful social metrics—engagement rate, saves, reach, audience growth—and how they translate into strategy
- Excellent collaboration and communication skills with the ability to work fluidly across teams