An uninspired audience

Poppo’s has unbelievable food. It offers an unique, bold and very different boutique, specialty taqueria experience. What it didn’t have was a connection to the correct audience. Awareness was low and sales needed a huge boost.

Unexpected insights leading to original ideas

We gave the brand a voice and connected that voice to a very defined audience – woman, married or single, ages 25 – 55. Employing social media, we didn’t sell or offer coupons, we shared brand attributes and followed our “Neighborhood” approach with our “Free Burrito Name Day” program – where on every Tuesday, we would post a name, and if you had that name you received a free burrito. Boom! We connected immediately to our audience in a very personal way.

The audience is inspired and is buying

The brand became a cult hit and an underground food experience its fans were crazy about. To date, overall store sales increased nearly 63% with a ROI near 800%. In monetary terms, that’s taking a six figure store and making it a seven figure store – accomplished
in one year! We read all the time in trade pubs about how social marketing doesn’t drive revenue – It most certainly will, but you must have a very good idea that inspires your audience first.