Brand Case Study
WHAT WE CREATED
- Brand Planning
- Social Media
- Digital Media
- Print Advertising
- Event Marketing
- Brand Identity
An uninspired audience
Tallahassee Memorial Healthcare located in northern Florida has been operating for 72 years. A regional player, competition is fierce for patients as area hospitals in Atlanta, Jacksonville and Orlando receive all the attention. That poses quite a problem when your hospital is not perceived as credible as the bigger city hospitals – even though TMH has on par or better healthcare services. That perception means local and regional citizens are driving hours away for healthcare – when there’s no need.
Unexpected insights leading to original ideas
After investigating all of TMH’s service lines, from cardiology to oncology, we learned first-hand from our audience that they believed leaving the area was necessary to receive better care. Our first line of attack was a full audience information immersion starting with brand education backed by definition and supported by proven results. Our “Your Hospital for Life” brand message resonated with our audiences because it offered them a believable comprehensive understanding of TMH’s capabilities and successes.
The audience is inspired and is buying
Our relationship with TMH spans over 47 of those 72 years. It’s a proven partnership built on trust and the relentless pursuit of performance. Year after year, we earn it. Together, we’ve built a united healthcare provider that has earned the respect and business of local, regional and even national audiences.