Culpepper Construction has been around since 1932 and in that time, they have built and restored innumerable structures in all shapes and sizes across the North Florida horizon. After so many years, they needed a branding restoration and renovation themselves. They contacted us to reinvigorate their identity and web presence. As part of our collaboration with Culpepper, we developed some fresh marketing collateral, a professional video that captures the team at work and their ethos, and a captivating and beautiful website that does justice to the work they do.
Culpepper Construction got a killer new video that captures the team in action and highlights their best qualities — unmatched passion and expertise in all phases of construction. We worked with a local videographer and the Culpepper team to get dynamic, live footage of the team in action, on the ground, with an ass-kicking, bulldozing, and riveting soundtrack.
Capturing the essence and philosophy of a legacy like theirs is a great challenge. We used the new website as a platform for their work, past and present, and the great people that do that work. The new website had to be dynamic, engaging, and responsive just like them. We made sure to give their projects a place to stand out because when you do good work, it should speak for itself. Staff bios for the superintendents, project managers, and coordinators highlight one of Culpepper’s guiding philosophies — People build buildings, not companies. An interactive timeline showcases a sample of the challenges they’ve tackled over the years and one can see their prowess develop through each successive project.