What was the problem?
This is a case where if you build it, they may not come at all. Themed restaurants are trending high, but that doesn’t give a brand an automatic home run. The audience needed to be given a reason why Tin Drum’s food, story and experience is different. Revenue was stagnant, and the social networks were not kind.
What did we do?
If a brand is going to say it’s different then it has to look, sound and act differently. And that’s what we did. Building on the robust, distinctive and unique flavors of the food, we depicted it as such through our advertising and marketing supported by an equally bold voice. Our “Around the Wok in 80 Days” campaign brought the audience on a food journey, rewarding them as they completed engaging promotional tasks.
What were the results?
Our aggressive campaign initiatives increased revenue by 6% year to date. But the real success was a significant change in brand sentiment among our audience, where naysayers became complete fanatics.
What the client thought.
The team at The Mitchells are the most thoughtful and creative agency I’ve ever had the pleasure to work with. I use The Mitchells for many of the brands that I manage. They always perfectly portray each brand’s visual identity in a unique and creative way. The Mitchells also manage social media with great ROI and help me develop unique and creative marketing strategies for several of my brands. I couldn’t be happier with their work.
Jennifer Rotondo, Marketing Director