Tropical Smoothie Cafe

Tropical Smoothie Cafe is a national smoothie and food restaurant chain with over 500 stores. They tapped The Mitchells Agency to help improve their LTO engagement and freshen their brand visual and verbal qualities. Our approach focused on adding lifestyle attributes, connecting their products with their audience through in-store POP, Social and Digital media. The new work provided a fresh, new and exciting aesthetic, one in which their audience engaged with, adding a more fulfilled food experience.