SEO stands for Search Engine Optimization and is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Basically, SEO ensures that your website is easily findable for people who are seeking to find you. When doing SEO correctly, a business can see massive returns. Think about it this way, if you don’t exist on the first page of a Google Search, do you really exist at all? How often do you click on the first result Google returns vs. the second? What about the third? Statistics show the first position ranking yields a 33% click rate compared to a 15% click rate for the second, 9% going to the third. The first ranking in a Google search result brings in potentially 18% more clientele. What would 18% more clients do to your business?

Everyone wants to be the first result but not a lot of people know what it takes to get there. While the process isn’t rocket science, there is a method to put yourself at better odds of attaining that first ranking. Gone are the days of adding repetitive keywords on your website that you want your business to come up with; in fact, Google will penalize your website if it finds an overabundance of similar words.

It takes running site audits, tracking what users are doing, analyzing search keywords, running on-site page optimizations, establishing a great website infrastructure, doing due diligence with off-page optimizations, running reports as baselines of comparison from month to month, and most importantly, it requires understanding your business inside and out and knowing your audience and how they search for you. It’s a huge undertaking but the statistics speak for themselves, search engine optimization is essential for your website.

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