Our first campaign began back in 1971 with the renowned “Arrive Alive” for the Florida Department of Transportation, which has set the creative bar for impactful drinking and driving awareness communications. In fact, this campaign has been adopted by states from across the country and is still being used today 46 years later. It was was with this first campaign that launched a simple concept: work that works.
Our work has to meet three criteria: intrigue the audience, inform the audience of the message, and it needs to inspire the audience to take an action. We are ruthless when it comes to crafting work that drives your business and revenue. We put our work up on the wall in our design lab during internal presentations, and if it doesn’t meet these criteria it gets ripped down. That’s even before it goes against the agreed upon strategy and approved client brief. We aren’t out to win awards or glow in fleeting glory. We are out to work hard to make your business successful.